Essentials Formula 1 with Selenium
This is a quality vitamin, mineral, amino acid and hoof supplement all rolled into one. No added Iron and contains selenium. Encourages shiny coat, healthy hooves and topline. Selenium Free option available.
Shop Now




Featured Products
Ulzeraide Plus – Gut Health, Mycotoxin Binder with Aloe Vera
Equine Gut Health, and Mycotoxin Binder
Ulzeraide Plus is an unique combination of herbs, earth-based nutrients, probiotics and mannan oligosaccharide, which helps assist digestion, absorption, and utilisation of feed. Contains Aloe Vera Powder which is an important building block in the normal tissue repair process of the gastrointestinal system. Even under the best management program, a horse can develop equine gastric ulcers from the stress of travel, stabling, competitions, separation anxiety and injuries. Supplementing with a nutritional supplement can help along with veterinary medication and diet changes. Ulzeraide Plus is the ultimate nutritional supplement that helps supports the Gastrointestinal system and contains a mycotoxin binder (Meriden Fusion DYAD) to aid in the management of negative effects of feed borne mycotoxins.

- Colicky, poor appetite, eating slowly, walking away from meals, not eating hay, weight loss and overall poor condition.
- Noticeably depressed, tension in the jaw and face, spooky behavior. Showing signs of gut pain, bloated stomach.
- Girthy, resistant to grooming and showing aggression, (biting, kicking, ears back and tail swishing).
- Body soreness over the lumbar region and withers, soreness through flank and over last rib.
- Poor athletic performance, kicking out, bucking, tails swishing, reluctant to move forward, tense when ridden, stiff neck and shoulders, and difficulty bending.
From: $40.00
or 6 weekly interest-free payments from $6.67 with
Pazture Mag – Magnesium and B1
If your horse or pony shows any of the symptoms below, they would benefit from daily supplementation of Pazture Mag:
- Hates being touched or groomed.
- Muscle pain, spasm, cramping, twitches, tremors and flinching.
- Grumpy during cover changes.
- Spooky, when normally calm.
- Over-reactive to stimuli, such as sound and movement.
- Lacks concentration when ridden especially in Spring and Autumn.
- Inconsistent behavior from one ride to the next.
- Increased excitability or bucking.
- Difficult to handle or ride when they are normal co-operative.
From: $32.50
or 6 weekly interest-free payments from $5.42 with
Pazture Guarde – Pasture and Muscle Support, Encouraging a Calm Focused Mind
Pazture Guarde
During Spring and Autumn, it can be a Rollercoaster ride for some horse and pony owners. While limiting grass can be effective it does not always work. Supplementing with nutrients missing in the diet can make a huge difference to temperament and wellbeing.

If your horse shows any of the symptoms below, your horse would benefit from daily supplementation of Pazture Guarde:
- Hates being touched or groomed.
- Muscle pain, spasm, cramping, twitches, tremors and flinching
- Grumpy during cover changes.
- Spooky, when normally calm.
- Over-reactive to stimuli, such as sound and movement.
- Lacks concentration when ridden especially in Spring and Autumn.
- Inconsistent behavior from one ride to the next.
- Increased excitability or bucking.
- Difficult to handle or ride when they are normal co-operative.
- Fence walks or runs especially when the grass is growing.
From: $40.00
or 6 weekly interest-free payments from $6.67 with
Essentials Formula 1 With Selenium – Equine Vitamins, Minerals, and Hoof Supplement
Essentials Formula 1 with Selenium
This is a super vitamin, mineral, amino acid, and hoof supplement all rolled into one, Made in NZ. It encourages a shiny coat, healthy hooves and topline. It is specifically formulated for NZ conditions. It provides essential nutrients lacking in many feed crops, pasture, and soil. It has No added Iron which makes it the perfect supplement for horses and ponies grazing on NZ pasture and drinking bore water with a high iron content. Essentials Formula 1 is one of the best copper and zinc supplements for horses on the market. It is designed for horses and ponies not receiving premix feeds. It can also be fed in situations when a very small amount of premix feed is fed, and daily recommended vitamin and mineral requirements are not being meet. The level of selenium will generally keep the average horse or pony at current selenium levels unless the soil is fertilized with selenium prills or the pasture is high in selenium. Getting your horse blood tested for selenium yearly is highly recommended.

Essentials Formula 1, Selenium Free is recommended when:
- Your horse or pony receives a blood test showing high Selenium levels, but still requires a vitamin and mineral supplement to maintain health with No selenium added.
- Is being supplemented with Selenium from your veterinarian or other supplements.
- Grazing on a property that has high levels of selenium in the soil and pasture.
The Importance of Zinc, Copper, and an Iron Free Formulation
New Zealand's pasture, hay and feed crops have high iron levels which can reduce the availability of zinc and copper. The most common mineral imbalance found in hay is too much iron combined with low zinc and copper levels. A high iron concentration can interfere with both zinc and copper absorption, making already low levels of these minerals even less available to your horse. Until recently, the veterinary industry has viewed iron toxicity in equines mainly as an acute condition—the result of overdosing on iron-containing supplements. However, researchers have found that equines exposed to high iron levels in water, grass, or hay over a prolonged period can accumulate the mineral in their livers, resulting in chronic iron overload. Black skinned horses which include greys need more copper and zinc than others. Bays and chestnuts will look washed out with lighter coloured than normal coats, and the blacks will have a definite reddish look. Horses need copper in their diets to properly utilize iron and to develop healthy connective tissue. It is also important for horses with allergies. It can lower the concentration of histamine in the body. Copper also helps to keep the central nervous system running correctly. In adult horses a deficiency of copper and zinc in the diet may cause limb deformities, thinning of the bones, swelling of the joints, blood vessel weakness, connective tissue weakness, saggy skin, and a lowered immune system. Copper is the main mineral for the body to produce T cells. It is also important for bone integrity, heart health, skin pigmentation and to prevent premature graying. Horse's showing signs of low Iron levels can be supplemented according to veterinary instructions. When copper deficiency occurs, iron levels fall too short, and anemia can develop. It does not contain Magnesium. Magnesium requirements are individual and a separate magnesium product like Pazture Guarde or Pazture Mag can be added separately. Contains Zeolite which is a highly bioavailable natural form of Silica that supports bone and connective tissue health. Performance horses and senior horses may especially benefit from Zeolite.From: $33.00
or 6 weekly interest-free payments from $5.50 with
Mega Dog Formula – Joint Care and Wellbeing
Mega Dog Formula
"Put the Bounce Back in Your Dog's Stride" - "Is your dog stiff and showing the signs of Ageing? If so your dog needs Mega Dog Formula to bring the playful puppy back and keep your dog looking and feeling young.
Stormy Harford is a Siberian Husky and approaching 16 years old, these are recent photos of her. Mega Dog Formula has made a huge difference to her mobility and wellbeing through her years. She has been eating this since she was 6 years old, sprinkled on her food at night. Stormy still gets excited to go for daily walks, can still jump up on the bed and loves going for a drive in the Ute. The last two years she has developed a slight stiffness in her hip and front paw but provided she eats Mega Dog daily this is less noticeable.
Mega Dog Formula is a nutritional supplement that will help soothe your dog’s achy joints and increase mobility especially as your dog ages. Feeding Mega Dog Formula from an early age daily ensures your puppy gets the very best nutritional support. It helps support natural growth and development through to fully grown maturity, setting a puppy up for a fit, active, and happy life. Mega Dog Formula is designed for puppies, growing dogs and older dogs. As dogs age, they become prone to joint and health problems. PREVENTION is always better than trying to correct health issues. Starting supplementation early in life will help prevent vet visits later down the track as your dog ages.Mega Dog Formula Benefits
- Rich in glycosaminoglycans (GAGs) and Omega 3 fatty acids
- Glucosamine + Chondroitin
- Joint Support
- Antioxidants
- Immune Support
- Trace Minerals
- Digestive Support
- Support for the connective tissue, bones, tendons, cartilage, and skin
- No artificial ingredients
- No additives and preservatives
- No wheat, rice, sugar, grains, cereals, soy, or gluten
From: $36.00
or 6 weekly interest-free payments from $6.00 with
Alpha Gold – Ease of Movement and Immune Support



Alpha Gold's Benefits:
- Can help decrease joint pain, which could improve your quality of life.
- Can help speed up recovery after exercise by reducing muscle damage and stress.
- Helps alleviate arthritis symptoms by reducing pain and stiffness.
- May help relieve allergy symptoms by reducing inflammation.
- Can boost immunity and help you stay healthy.
- Helps improve skin health by strengthening Keratin.
From: $32.50
or 6 weekly interest-free payments from $5.42 with
White Willow Bark – Arthritis, Joint and Muscle Pain
White Willow Bark Pure Powder, (Salix Alba)
White Willow Bark powder is a magic herb and the feedback from customers and hoof trimmers is amazing. It really helps assist with mobility problems in older horses and ponies especially during trimming and shoeing. It helps support joints, and the musculoskeletal system in horses and ponies with painful issues.

From: $27.50
or 6 weekly interest-free payments from $4.58 with
Alpha Gold – Ease of Movement and Immune Support



Alpha Gold's Benefits:
- Can help decrease joint pain, which could improve your quality of life.
- Can help speed up recovery after exercise by reducing muscle damage and stress.
- Helps alleviate arthritis symptoms by reducing pain and stiffness.
- May help relieve allergy symptoms by reducing inflammation.
- Can boost immunity and help you stay healthy.
- Helps improve skin health by strengthening Keratin.
From: $32.50
or 6 weekly interest-free payments from $5.42 with
MSM for Horses: Supporting Healthy Joints and Muscles
From: $18.00
or 6 weekly interest-free payments from $3.00 with
Quick Hair – Regrowth and Healing
From: $35.00
or 6 weekly interest-free payments from $5.83 with
For Horses
Our proprietary blend of essentials minerals and nutrients makes it simple and easy to get the right balance for your horse
Learn MoreFor Dogs
Mega Dog Formula is a joint supplement designed for puppies, growing dogs and older dogs. A nutritious powder that is sprinkled on food
Learn MoreAbout Rachel's Training
Horse health and well being has been her focus for the last 22 years. Rachel runs a successful Equine Therapy business in Auckland. She helps horses improve their performance by providing therapy sessions and top class nutritional supplements that she formulated. Nutritional deficiencies play a big role in muscle soreness, pain and behavior.
Read More
